The iGaming affiliate industry is fragmented, slow, and full of friction. We built LATE to fix that — a marketplace where casinos post offers and affiliates grab links in minutes, not weeks.
GL
George Lawrenson
Co-Founder
George brings product and commercial experience from the tech and digital marketing space. He leads product strategy, partnerships, and the affiliate side of the platform.
J
Jon
Co-Founder & CTO
Jon leads engineering and architecture at LATE. He's responsible for the backend systems, payment infrastructure, and platform security that make the marketplace work.
What we stand for
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Transparency
No hidden fees, no opaque tracking. Every commission, every click, every payout — visible and auditable.
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Speed
From signup to live link in under 2 minutes. We built for affiliates who don't have time for lengthy approval processes.
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Access
The best deals shouldn't only go to the biggest affiliates. LATE is open — every affiliate starts on an equal footing.
2025
Founded in the UK. Operating across 3 markets.
3 mkts
UK, Ireland, Canada. More coming soon.
0%
Setup cost for affiliates. We earn only when you do.
Become an early partner.
We're onboarding our first casino partners and affiliates now. Get in early.