Everything you need to know about iGaming affiliate marketing, the LATE platform, and maximising your earnings.
Affiliate Guides
How iGaming affiliate tracking actually works
Most affiliate programmes feel like a black box. You send traffic, you wait, something appears in your account. We break down the full chain — from the click on your link to the commission in your wallet — so you know exactly what's happening and how to optimise it.
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Affiliate Guides
CPA vs Revenue Share: which deal type suits you?
Both models can be profitable — but they reward very different strategies. Here's how to decide which is right for your audience and traffic type.
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Affiliate Guides
How to evaluate an iGaming affiliate offer
Not all offers are created equal. Beyond the headline CPA rate, here are the stipulations, tier structures, and operator signals that actually determine your earnings.
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Casino Insights
What casinos look for in affiliate partners
We spoke to casino marketing teams about what separates affiliates worth increasing commission rates for from those who stay on Starter tier forever.
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Platform Updates
LATE platform update: Q1 2025
What we've shipped in the first quarter — new casino partners, improved tracking accuracy, the customisable affiliate dashboard, and what's coming next.