Everything you need to know about iGaming affiliate marketing, the LATE platform, and staying compliant.
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Affiliate Guide
What Is iGaming Affiliate Marketing? A Plain-English Guide
A straightforward explanation of how iGaming affiliate marketing works, how tracking and commission models function, and what UK compliance rules you need to know.
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Affiliate Guides
How iGaming affiliate tracking actually works
Most affiliate programmes feel like a black box. You send traffic, you wait, something appears in your account. We break down the full chain — from the click on your link to the commission in your wallet — so you know exactly what's happening and how to optimise it.
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Affiliate Guides
CPA vs Revenue Share: which commission model should you choose?
Understanding the difference between CPA, revenue share, and hybrid commission models — and when each one makes sense for your affiliate strategy.
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Affiliate Guides
UK gambling advertising rules: what every affiliate needs to know
The essential guide to UK gambling advertising regulations — what the UKGC, ASA, and CAP Code require, and how to stay compliant as an affiliate.
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Affiliate Guides
How to evaluate an iGaming affiliate offer
Not all offers are created equal. Beyond the headline CPA rate, here are the stipulations, tier structures, and operator signals that actually determine your earnings.
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Casino Insights
What casinos look for in affiliate partners
We spoke to casino marketing teams about what separates affiliates worth increasing commission rates for from those who stay on Starter tier forever.
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Platform Updates
LATE platform update: Q1 2025
What we've shipped in the first quarter — new casino partners, improved tracking accuracy, the customisable affiliate dashboard, and what's coming next.
LATE Affiliates is an affiliate marketing platform. When affiliates generate conversions through our platform, LATE earns a commission. All casino partners are verified to hold valid UK Gambling Commission licences.