Post an offer. Set your tiers. Fund your escrow wallet. LATE handles affiliate discovery, tracking, fraud detection, conversion verification, and payouts — so your team stops drowning in spreadsheets and starts acquiring players.
Set CPA tiers, stipulations, regions, and rewards in your dashboard. Offer goes live the moment it's approved — usually within a few hours.
Escrow wallet
Top up once, let LATE draw affiliate payouts automatically as conversions verify. No manual invoicing, no month-end reconciliation.
Fraud detection
IP tracking, device fingerprinting, and click validation built in. Self-referrals and bot traffic flagged automatically. You only pay for real, qualifying players.
Tiered commission structures
Reward your top affiliates with higher rates. LATE handles the tier progression and rate changes automatically — no manual rate updates per affiliate.
Real-time reporting
Spend, conversions, affiliate performance, cost per acquisition — all live on your dashboard. Export to CSV or integrate via webhook.
Compliance-first
Every affiliate is vetted before promoting your offer. ASA rules enforced. Responsible gambling messaging required on every promotional asset.
Onboarding
Live in under a week.
01
Apply
Tell us your licence number, your markets, and your target volume. We verify within 48 hours.
02
Talk to us
Short call to walk through the platform, discuss your commercials, and agree your MSA. Connect your postback or pixel tracking.
03
Fund wallet
Top up your escrow wallet via Stripe. We agree a minimum balance to go live during onboarding.
04
Post offer
Create your first offer in the dashboard. We approve within 24 hours and it goes live.
Casino FAQ
What operators usually ask.
No subscription, no setup fees, no monthly minimums. Commercials are agreed per casino during onboarding based on your volume and deal structure. Talk to us and we'll walk you through it.
Before your offer goes live you top up a LATE wallet via Stripe Connect with your desired budget. Affiliate payouts are drawn from this balance automatically when conversions verify. You'll get alerts when your balance runs low and can top up any time.
Every click runs through our fraud layer: IP tracking, device fingerprinting, velocity checks, and deposit pattern analysis. Self-referrals and bot traffic are auto-flagged. You're only charged for verified, genuine conversions. Disputed conversions go through a manual review queue.
Yes — any time. Pause, edit tiers, change regions, adjust stipulations. Changes take effect immediately. Affiliates are notified of material changes to offers they're actively promoting.
Yes — all casino partners on LATE must hold a valid UKGC licence, or the equivalent regulator for markets you target (MGA, GBGA, AGCC, etc.). Licence verification is part of onboarding. We verify via the regulator's public register before you go live.
Currently UK, Ireland, and Canada. Expanding to Malta, Germany, and Ontario-specific coverage through 2026. Market availability is set per offer — you can restrict to specific countries or open globally within your licensed regions.
Every affiliate completes identity verification on signup. Promotional channels are reviewed before we approve them to promote your offers. Affiliates who breach ASA rules or target vulnerable audiences are suspended immediately — and the casino partner is notified.
Yes — every offer has its own affiliate leaderboard showing clicks, conversions, conversion rate, and total cost per affiliate. You can also request to ban specific affiliates from your offers (subject to review).
All three supported. Server-to-server postback is recommended — we send a signed webhook when a player clicks, and you send one back when they deposit. We also offer client-side pixel fallback and a full REST API. Our engineering team will help you integrate during onboarding.
Ready to post your first offer?
Stop managing affiliates the hard way.
Apply in under five minutes. A human gets back to you within 48 hours. First offer live within a week.
LATE Affiliates is an affiliate marketing platform. When affiliates generate conversions through our platform, LATE earns a commission. All casino partners are verified to hold valid UK Gambling Commission licences.