Our commitment
Gambling should be entertaining. We take seriously our responsibility to ensure that our platform is never used to target vulnerable people, those under 18, or anyone who has self-excluded from gambling services. Every casino partner on LATE must be licensed and must adhere to responsible gambling standards set by their regulator.
For affiliates
All affiliates on LATE must:
- Include responsible gambling messaging in all promotional content
- Never target minors — no promotion on platforms predominantly used by under-18s
- Never target self-excluded players or those showing signs of problem gambling
- Display "18+" and "BeGambleAware.org" on all gambling-related content
- Not use language or imagery designed to glamourise excessive gambling
For casino partners
- Must operate a robust self-exclusion scheme compatible with GamStop
- Must offer deposit limits, session limits, and reality checks to players
- Must not offer bonus terms that disproportionately encourage continued play
- Must provide access to player support resources at all times
Support & resources
GamStop
Free self-exclusion from all UK licensed gambling sites
gamstop.co.uk
BeGambleAware
Free helpline and support for anyone affected by gambling
begambleaware.org
GamCare
Counselling, support groups, and a 24/7 helpline
gamcare.org.uk · 0808 8020 133
Gambling Therapy
International online support and therapy for problem gambling
gamblingtherapy.org
Report a concern
If you believe an affiliate is promoting gambling irresponsibly on our platform, please contact us immediately at compliance@late.io. We take all reports seriously and will investigate within 48 hours.