Privacy Policy

1. Who we are

LATE is an iGaming affiliate marketplace operated by LATE Ltd, a company registered in England and Wales. We connect licensed casino operators with affiliate marketers. When we refer to "LATE", "we", "us" or "our" in this policy, we mean LATE Ltd.

2. Data we collect

We collect the following information when you create an account or use our platform:

• Name and email address
• Country of residence or business registration
• Website, channel, or promotional method information (affiliates)
• Company registration and licence numbers (casino partners)
• Payment and bank account details — collected and stored by Stripe, not by LATE directly
• Conversion and click data generated through your affiliate links
• Communications you send to us via email or the contact form

3. How we use your data

• To operate your account and provide the LATE platform
• To process and track conversions and calculate earnings
• To facilitate payouts via Stripe Connect
• To verify casino licences and affiliate compliance
• To send transactional emails (payout confirmations, account notices)
• To detect fraud and enforce our Terms & Conditions

4. Third parties

We share data with the following third parties only where necessary to operate the platform:

• Stripe — payment processing and affiliate bank account verification
• Vercel — platform hosting
• Supabase — secure database hosting

We do not sell your personal data to any third party.

5. Data retention

We retain your account data for as long as your account is active. If you close your account, we retain records required for legal and financial compliance for up to 7 years, then delete them.

6. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Object to processing or request restriction
• Data portability

To exercise any of these rights, contact us at privacy@late.io.

7. Cookies

Essential cookies — used for session management and fraud detection. These are always active and do not require consent.

Analytics cookies — we use PostHog to collect anonymous usage analytics (page views, feature usage, session duration). Analytics cookies are only activated when you click "Accept all" on the cookie banner. No personal data is sent to PostHog. Data is hosted in the EU.

You can opt out at any time by clicking "Cookie preferences" in the site footer, which resets your consent choice and reloads the page.

8. Contact

Questions about this policy? Email us at privacy@late.io or use the contact form.